about us

who we are
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With nearly 50 years combined experienced dedicated to supporting private equity backed and owner managed businesses - we get it.

What we bring


Our focus means we really understand the unique dynamic and challenges these teams can face, meaning we can offer greater insight to truly add value.


We bring curiosity, rigour and a holistic approach, individually tailoring each assignment. We are not afraid to dig deep, challenge and give our opinion.


Our clients trust us to operate with integrity, discretion and transparency. They trust us to understand what they need, then deliver it when they need it.

What drives us

It goes without saying that we operate with core values of intregity and respect, but here is how we like to work…

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be curious

We are fascinated by people, what makes them tick, what makes businesses work.

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be heard

We love to ask questions but more than that, we love to listen to the answers.

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be diligent

Self-confessed recovering perfectionists, we like to do our best for our clients.

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be flexible

One size does not fit all. We treat each assignment as new to ensure the best outcomes.

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be involved

We are easy to work with, love to collaborate, we are responsive, we care about your goals.

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be supportive

We challenge our coachees to help them move forward, but we never judge and always support.

Our core team

Rona Posselt


I love people, I love business, I love listening. I have spent my career being curious about people and the how and why of what they do.

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Founded Firefly Partners in 2010

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25 years human capital experience as both supplier and client

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18 years dedicated to private equity backed and owner managed businesses

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Qualified Executive Coach (Henley Business School PCEC), European Mentoring & Coaching Council (EMCC) Accedited Coach at Senior Practitioner level

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Certified to administer and interpret Hogan and GC Index assessments

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Earlier career includes being Global Head of Human Capital at Coalition Development and Head of Front Office Recruitment at JPMorgan

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University of Edinburgh LLB (Hons)

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Most likely to be found in open water or up a mountain

Genny Monckton


  • 25 years+ in executive search
  • Joined Firefly 2011, worked with Rona since 2006
  • Warwick University BSc
  • Fluent French
  • Most likely to be found on a tennis court

Mora Friend


  • Part of the core Firefly team since inception
  • Focused on crucial desk research that forms basis of much of our work and informs everything we do
  • Most likely to be found up a hill with some spaniels

In addition, we collaborate on specific projects with a small network of highly experienced executive coaches, occupational psychologists and executive search consultants in the UK and Austria/Germany.